1) Improving Search Engine Visibility:
- Conducting keyword research and strategizing for driving organic traffic
- On-page Optimisation (Site Audit) & Off-page Optimisation (Link-building Strategies)
- Generating & aligning content strategies with SEO goals that resonates with both users and search engines
2) Managing, Optimizing & Analyzing Websites:
- Utilizing tools like Google Analytics (GA), Google Search Console (GSC), and other SEO tools
- Conduct regular site audits to identify and address technical SEO issues
- Execute tests to gather and analyze data for optimizing ROI
3) Preparing Assessment Reports:
- Evaluating the effectiveness of SEO strategies and identifying opportunities for improvement through assessment reports
- Focus on accountability and continuous improvement
- Create and maintain comprehensive SEO reports, presenting findings and actionable recommendations to stakeholders
4) Staying Up-to-Date with Trends:
- Remaining updated with the latest trends and changes in SEO
- Stay competitive and adapt strategies to evolving search engine algorithms